Amista Vineyards Launches Sparkling Discoveries, A Landmark Sparkling Wine Community
Wine Business Monthly today announced the launch of Sparkling Discoveries, an online community for sparkling wine lovers, makers and thought leaders. The press release goes on to explain that “the community aims to be the first brand-agnostic informational resource and hub for all things sparkling wine, including news, interviews and maker profiles, events, education, and more. Appropriately, the platform will officially launch on Global Champagne Day, this year falling on October 28, 2022.”
Conversations with the People Behind the Sparkle
We are beyond excited about this launch. Our goal with Sparkling Discoveries is to create a brand-agnostic resource about all things sparkling wine. The centerpiece of the platform shines a light on the amazing people involved in sparkling wine, both in Sonoma County and beyond, by bringing their stories to life with in-depth interviews. Sonoma sparkling icons like Joy Sterling, Proprietor of Iron Horse Vineyards, Eileen Crane, retired founding winemaker and CEO of Domaine Carneros and Penny Gadd-Coster, of Rack and Riddle and Breathless Wines, are a few of the people featured in the initial launch of the platform.
Not surprisingly, Amista Winemaker Ashley Herzberg is among those featured and reveals how she fell in love with sparkling wine, making her first "grower sparkling wine", the bubblies she has in her refrigerator right now and what she hopes her children learn from her work as a winemaker.
Inviting Nominations for Sparkling Stars
Do you know someone we should feature? Nominate them for Sparkling Discoveries and help us build the community.
Concurrent with the launch of the new platform, Sparkling Discoveries is introducing a campaign focused on the trailblazers within the sparkling wine industry. The “Sparkling Stars” program invites sparkling wine lovers, wine professionals, and the community at large to nominate those who are making an impact on the growth, promotion, and future of sparkling wine. Nominations will be open until December 31, which marks National Champagne Day.
Sparkling 101 – All You Need to Know About Sparkling Wine
Sparkling Discoveries will also feature a “Sparkling 101” section with articles and guides on various topics pertaining to sparkling wine, such as the difference between Champagne and sparkling wine, Methode Champenoise defined and dosage basics. The goal is for Sparkling Discoveries to become THE definitive resource for the sparkling wine community.
We have big plans for Sparkling Discoveries, which is the first resource of its kind. We look forward to bringing the exciting world of sparkling wine to life for those in the industry as well as wine lovers who want to dig deeper into what this celebrated beverage is all about.