Ashley, Winemaker

I graduated from the University of Nevada, Reno with a degree in Chemical Engineering and the intention to go to medical school. After discovering that my passion was not in medicine, I decided to come to Sonoma County and work a harvest in a winery lab. One harvest quickly turned into an all-encompassing passion and love of winemaking with all the science, art, chemistry, engineering and fun behind it! 

Coming to work at Amista in 2011 opened a whole new chapter in my winemaking career: sparkling wines! Making small lot, single vineyard, methode champenoise sparkling wines is a dream come true.  It allowed me to learn a craft that is not only exciting to make, but a favorite of mine to drink as well.

Amista Vineyards Winemaker Ashley

Winemaking isn’t just a job for me; it’s my life.  My husband also works as a winemaker and my two young children are generally traipsing right behind me as I sample our vineyard blocks.  In my spare time, I love to cook (but mostly eat), garden and travel with my family.  ~ Ashley Herzberg

Amista Vineyards Winemaker Ashley And Children

  • More about my wine career

    I started as a Lab Technician at Owl Ridge and then moved to Lab Manager, benefiting from valuable mentoring by some of the top Pinot Noir vintners in California such as Merry Edwards, Greg Lafollette, Anthony Austin and Scot Covington. Because it was a custom-crush facility with over 40 clients at the time, Owl Ridge provided me with the opportunity to gain the perspective and knowledge that would prove invaluable in my career. 

    In 2007 I became Enologist and then Assistant Winemaker at Mauritson Winery.  It was there where I met and worked with custom crush clients Mike and Vicky Farrow, owners of Amista Vineyards.  I joined Amista as winemaker in 2011 and also consult with two other family-owned Sonoma County wineries, Bacigalupi Vineyards and Saini Vineyards.